Narrow your idea, widen your experience

July 22nd, 2008 | By Patrick

When it comes to startups, you’re always told to narrow your idea. Focus on a niche community, rather than take on the whole world. Refine.

When it comes to experience, though, early entrepreneurs should broaden themselves. When you’re starting out, participate in a wide swath of activities to better understand each part of a business. Write a business plan. Code part of your site. Try testing the site. Present your pitch. Whereas a scientist knows how to do research, an entrepreneur must know how to do the research, the grant writing, the accounting, and the floor mopping.

Widening your experiences also teaches you what you’re not good at. When it comes time to build your perfect team, experience will tell you that maybe you’re not the best guy for accounting, even though you know how to do it. Find a rock star accountant as soon as you can.

In the spirit of this idea, here are the 5 ways I try to broaden my experiences:

1. Read.

I’m an RSS (and book) junkie. I read anything from typography and web standards to financing and marketing (and biographies, fiction novels, and an occasional book of the Core Curriculum variety).

2. Get out there.

I practice my message and get new material by going to NYC tech events. Try to find events that are targeted to your market but emphasize different parts of your market. I can’t say enough for Meetup to help with your search. NYC has several Meetup web groups, some specific to video, marketing, web standards, programming languages, etc. There are also sites that announce weekly events. For NYC, try Garysguide, NextNY’s calendar, and Silicon Alley Insider’s weekly posts.

3. Try it.

Enter Venture is just one way that I try out my ideas. I practice teasing out ideas on my whiteboard and rough site specs for feedback from friends. You can build a local version of your site to practice your coding skills. Open Photoshop, or Gimp and play with some color scheme ideas using tutorials on the web. Sign up to be a software tester at uTest.

4. Analyze.

I’ve been using Google Analytics, Feedburner, and WP Stats to track visitor usage and identify visitor trends. I’m in the midst of using Crazy Egg to better understand usage patterns on the site, which will help drive my next round of Enter Venture updates.

5. Improve.

If you follow #1-4, you should always be improving. Be aware of what you’ve improved on and celebrate it. Be, also, aware of what you need work on and work on it.

Start from #1 again.

(If there are any rock star accountants out there, let me know what you’re up to.)

2 Responses to “Narrow your idea, widen your experience”

  1. Pages tagged "venture" Says:

    […] bookmarks tagged venture Narrow your idea, widen your experience saved by 6 others     xHuax bookmarked on 07/21/08 | […]

  2. Matt Says:

    Patrick, great post.

    I think the best thing you can do for yourself is to learn new and try new things. If you keep that up, you’ll be on your way to leading a richer, more fulfilling life.

    Wish you the best,
    Matt

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