On Tuesday I stopped into the NY Video 2.0 event hosted by Yaron Samid. I had been meaning to check out this meetup group for awhile and was glad to squeeze in an hour or so simply watching the presentations.

Visible Measures - Matt Cutler, VP Marketing & Analytics

Visible Measures analyzes the effectiveness of internet video and video advertising to determine how the video is being consumed and spread virally. Their solution is particularly cool in that you can analyze the way people are viewing a video — when they’re rewinding, when they’re navigating away, pausing, etc. For example, in this video of Kobe jumping over a car, they can track the precise part of the video that people end up rewinding to watch again. (The jumping over the car part, obviously). I can see how valuable this information would be for marketers, especially for those videos without the obvious ‘jumping over a car’ rewind section.

Boxee - Gidon, Co-founder

Update: I’ve received my alpha invite — thanks guys!

Boxee’s product looks awesome. Before I talk about their presentation, if you guys are listening out there, hook a brother up with an alpha invite!

Boxee is a social networking digital media center for the Mac (and other platforms soon too). Boxee scans your home network and builds a rich media experience over your digital library with browsing features similar to, but better than Apple TV and iTunes. Boxee imports third party content so you can read more information about your videos, see a pilot, or read lyrics to your songs (super cool — I never know the lyrics to even my favorite songs). You can use a remote (super cool again — maintains the tv media experience). You can invite and follow friends’ libraries (super cool one more time — can we finally realize a free on demand media service with this?). You can tune into your friends’ playlists, import slideshows from Flickr and Picassa. You can zoom in and out of your videos. Better yet, you can extend Boxee even further as seen with their Muxtape example.

Again, guys, if you’re listening, I’d love an alpha invite. I get the impression that I’d have a lot more to say about Boxee with more than a cursory feature review

MediaMerx - Tejpaul Bhatia, Co-founder & CEO

I reviewed Tej and MediaMerx’s service in my original Columbia Venture Community post. My original comments remain the same — great opportunity, great sounding company. For an example of MediaMerx’s service in action, check out videopassport.tv.

Hulu - Kevin McGurn, VP National Sales

Kevin McGurn presented one of the hottest new video sites — Hulu. He talked about Hulu’s focus on really building a site that highlighted already beautiful video assets using simple design and high resolution, high quality video. It’s quickly become the destination for professional videos of your favorite movies and tv shows. I could go on and on about how Hulu seems to have nailed the professional online video site. Just check out their site — your favorite shows are probably already up there.

Move Networks - Bob Bryson, SVP Sales & BD

Move Networks is another company bringing higher quality video distribution to the web. Their focus is on getting the highest quality video to the user, regardless of their connection or local environment. Users with the best connections can get the best video, while users with slower connections get a lower quality video, rather than an interrupted video experience. This sounds like a great solution for content providers — just check out their client list for proof.

Thanks everyone! I’ve included a video of all the great presenters thanks to Yaron and Blip.tv! This is a Meetup group I’ll definitely be visiting again, and next time, I’ll be sure to stay for a drink afterwards.

Posted in Events, New York City, Video