In my last post, I wrote about why I was starting this blog. This post aims to address what I’ll be talking about all this time. Defining what this blog is about will help me ensure that I keep the Enter Venture brand from becoming diluted as well as limit the scope of what I could be writing about. To steal a design phrase I read recently, ‘To find clarity, add detail.’

If this blog were to be about anything and everything, I’d have to weigh what I could write about out of ‘anything and everything’. In other words, if you decide to write a 5 page paper on American history, where do you start?

I hope that having specific, recurring themes will allow me to focus and continuously find new material to write about. That being said, I reserve the right to stray. If I can’t do and say what I want with my own blog, where can I?

So without further ado, the “whats” of Enter Venture:

Entrepreneurs

Or more specifically, early entrepreneurs. One of the things that most interests me about entrepreneurship are those early phases, the ones we don’t know as much about. I tend to think that a lot of the entrepreneurial process is opaque. There are others that tend to agree with me.

We know that writing a business plan is a good idea. I mean, sometimes its a good idea. I mean, not everyone needs a business plan. But you need one. You definitely need one. (Read as if you’re an entrepreneurial consultant).

The truth is, there isn’t just one way to build a successful business. I hope to use this blog as a way to explore the different ways of becoming an entrepreneur. I’ll do this with periodic interviews of other early entrepreneurs and, of course, rehashing my own experiences.

Web Applications

I love technology. It’s true. It’s taken me a while to admit that fact. Unlike a recently confessed alcoholic, however, this is an addiction I’m keeping.

I’m always thinking about one cool app or another that I I would love to see built. I’m working on being able to build the sites I imagine, starting with some experience in front end design. For now, what I’ll probably do is post some of the screen prototypes of things I’ve sketched on my whiteboard.

Events

Once I started looking for them, I was blown away with the number of web and startup events to be found in NYC. Aside from being consistent blogging material, these events introduce me to people in the field, introduce me to new ideas, and stir my desire to join in on the fun.

They also usually have beer at the events. You got me.

Books

Blogs feed directly into my tendency to devour whatever reading material is set in front of me, but there’s so much information that’s still locked in paper and ink. In fact, someone got paid to put those ideas to paper and ink so its often just as good or better than what’s in the blogosphere.

I’ll do my part to help broaden the horizons of the blogosphere by recommending startup, entrepreneur, venture capital, and web design books. I’ll also provide a link for you to buy these books on Amazon, and if enough people do, it might someday support my Chipotle habit.

As of April 21st, 2008, that’s what Enter Venture will be about. It wont be about my current job, it wont be about my relationships. It wont be about baseball (though there’s a thought for the next blog). It wont even necessarily be about me. Enter Venture will be about what it takes to and what it’s like to Enter Venture.

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